Lay's is celebrating something called "One Million Summer Moments Made Better."
In doing so, they are allowing people to upload an instagram photo, personalize their own bag of Lay's Potato Chips, and then receive a free bag of Lay's.
The company has definitely created a great marketing strategy. All they had to do was create this brilliant plan and watch social media enthusiasts take to the free bag of chips and photo placement opportunities.
Strategies like this set the company a part from those who have been in the game in a while and those who want to stay.
Lay's has shown that the company wants to stay in the chip business and continue to create marketing strategies to maintain and even increase sales.
Grab you bag today, while supplies last.
#LaysSummer #RoadTrippin'
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